
Johnny Wunder
February 25, 2025
Brian Campbell is one of the shortest hitters on the tour. Here’s something you can learn from the schoolbag of the Mexican Open Champion.
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Brian Campbell’s victory in Mexico should inspire most of us. Not only because he is a new name, but also his first victory, and even the fact that the tree he prayed for one day kicked a tree.
Brian Campbell of all elite men’s golf metrics is short batsman. In fact, he is almost the shortest hitter on the tour.
Let’s take a quick look at the numbers that put it in the context. Here are Campbell’s PGA Tour statistics (ranked in 186):
Club head speed: 108.7 (179)
Driving distance: 277.8 (186)
Ball speed: 162.05 (182nd)
Total carry: 260.1 (184th)
Total driving efficiency: (123rd)
Published: 9.15 (144)
Spin: 2620 rpm (30th)
but…
Driving accuracy: 70.67 (9th)
Rough Trend: 19.44 (Sixth)
Distance from the center of the fairway: 19’9″ (61st)
Good Drive Percent: 90.67 (Second)
On the tour, to win, you have to do something on the Avengers level. If you are short, you have to make up for it by accuracy. If the game of iron is missing, it must be crumbs and stranded at Tony Stark’s level. Bad putter? Better subway like Hawkeye. Does it make sense?
The point is (this is where we draw inspiration) this guy is short…yes…but my God works. No matter what he lacks, he will invest 100% in other variables that he can control. There is no world, Brian wakes up and becomes a player with over 180 ball speeds – that’s not someone he or ever has been. It doesn’t matter. He plays the golf focus, working to improve his floor, stay efficient and determine control over everything else. Do you want to see the Megatron version? Find Bernhard Langer and Rocco Mediate. You’re welcome.
Brian’s bag set speaks this language. This is a curated bag for rotation management, scatter and options with zero references to hit it.
Check out his wisdom below:
driver: Ping G440 LST (9˚9.8˚, FLAT+, neutral CG Shifter), Mitsubishi Diamana GT 60 TX (45.25 inches)
3 woods: ping g430 lst (15˚13.5˚, flat- (1)), Vinku Ventus Blue 7 -TX (43 inches, D0+, tip 1 inch)
7 wood: Ping G430 Max (21˚19.5˚), Fujikura Ventus Blue 8-X (41-inch EOG, D1, 1.5-inch)
iron: ping Blueprint S 4-PW (2° plane), KBS Tour 120 S (-.5 inches), D2
wedge: Titleist Vokey SM10 (52.12F, 56.10S, Wedgeworks 60.04L), KBS Tour 130 X (52), Dynamic Gold Travel Questions S400 (56, 60)
Putter: ping pld proto anser 2 (34 inches, 3˚ loft, 70˚ lie)

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To further, I want to say that Brian’s bag (he is Ping’s staff) is Ping. In the Metal War, the company’s identity looks like this (at least for the Big Five):
Ball speed weight: Taylormade
Efficiency and stability: ping
Both: Titleist
Ping is known as a platform for making drivers truly straightforward. Even on tour, we all know. If you want a driver to go out in front of you, Ping is your first stop. This is where device games become fun.
I would admit in early tests that the ping driver is not the fastest – not very slow (we’re talking about the difference of 1-2 mph vs. my fastest), but from an efficiency standpoint, the ping driver The program is incredible. So a question is raised: how do we trade 6-9 yards carry, maybe a fairway, a few “big missed” and so on. To be fair, in my tests, I did ping from, so my reference to the ball speed was during the 20-30 stroke (average). You can’t just think of unicorn balls as databases. They are unicorn balls, and there is a reason. This is not real life.
That was Brian Campbell’s strategy to win the tour. Most of the time, high floors will occasionally have high ceilings.
I had the opportunity to chat with Kenton Oates, who was in charge of putting this bag together, and that’s what he had to say:
JW: What is the strategy for dialing a driver as one of the shorter hitters on the tour? Has chasing distance ever been a thing, or is it fundamentally ensuring accuracy never sacrificed? What are the strategies in the 3 wood/7 wood section? I noticed his 3 and 7 woods. What happened there?
KO: Brian focused on installing the G440 LST to make sure he can hit his own shot on the window. He knows very well what makes his game the best and knows that while getting the ball speed is good like our change to the 440, it doesn’t mean anything to him if he can’t play from the fairway . 3 wood is a club that Brian needs to have a certain distance, so he chose a stronger 3 wood and used our LST head to maximize ball speed and launch conditions. 7 Wood, like many of our players, is just the ideal club for the gap between the 4th Iron and 3th Wood. This is a versatile club for our staff players.
JW: From a data/start condition perspective, what stands out when working with BC? Is the number your average golfer can look for?
KO: BC immediately liked the look and sound of the G440 LST and noticed a bit of improvement in ball speed, which was great, but initially it increased with rotation and it was too easy to flip. During the test, we went to a stronger axis. Although Brian isn’t the longest batsman, the stronger axes help optimize his launch conditions.
PGA Tour Pro and DMS begin with DMS’s Gear-nerd friendship
go through:
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JW: His iron is fun, his iron is lighter and softer on the iron, while the wedge is heavy and stiff, why?
KO: Brian has played the role of KBS for a long time. He’s more like a player of the “If it’s not broken, don’t fix it” type. If he doesn’t think he is necessary, he won’t do his best to make changes.
JW: What is unique about you doing in his setup? Internal/external weighting, etc.
KO: On his driver, we used the flat+ settings to make sure his face angle looks “square”. One of his initial problems with the 440 was that it looked more open at the address, and although BC liked to fade out with a slightly fade out, he didn’t like seeing open faces at the address either. We were able to go from 10.5* head to 9* head flat+ to get the reduced loft needed, but with a “square” still face angle.
***
The biggest gain for all of us here is: Hit it a mile and still shoot a million. One of the biggest lessons I’ve learned is to control and protect the success variables that take you there. At all costs. If you are lucky enough to grow, somehow longer and great. But you can never sacrifice the superpower you have, which lets you tour in the first place.
Xander Schauffele is a perfect example. He has been very fast in the past 18 months. Do you want to know the most fascinating thing? His startup data has not changed at all. Every number remains the same. The only number that changed was his ball speed. We didn’t touch his stick at all. That is rare. If you can do this, God bless you. If you’re like me and just want to shoot a whole bunch of good scores, watch how Brian Campbell handles his business. Such people have done us a favor. He is a modern travel player we can actually relate to.
He just won.
This is a big man. Notice.

Johnny Wunder
Golf.comEdit
Johnny is currently the equipment director of Golf.com, and has contributed to fully equipped golf and other platforms. Prior to this position, he was a content marketing manager for Callaway Golf, where he led the “Winder of Wunder”, a platform dedicated to in-depth golf equipment content. Prior to joining Callaway, he was the director of original content on Golfwrx.com and host of the “Gear Dive” podcast. Aside from his professional efforts, Johnny is an avid golfer with a passion for the game since he played in Seattle, Washington when he was young.
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