‘You play good cricket, you don’t need PR’ – MS Dhoni reveals the secret to success in social media popularity

Social media has taken the world of cricket by storm, especially in the modern era. Cricketers have built a strong fan base on social media purely because of their performances and sometimes even their off-the-field panache. However, former India captain and CSK wicketkeeper-batsman MS Dhoni It was revealed that playing good cricket should be the focus of the players and then social media PR will naturally come into play.

Dhoni revealed that his agent and social media team have also advised him to build a public image and use different platforms outside cricket to promote his personal brand. Talking about the topic at the Euro Grip promotional show, the Ranchi-born said that he never believed in having good PR as he knew that playing good cricket would also bring success to his brand. to achieve the same effect.

“I've never been a big fan of social media. Throughout it all, I met a lot of managers who were pushing me. I started playing in 2004; Twitter (now X) became popular and then Instagram came along. , you wouldn't need PR,” Dhoni said.

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Dhoni to debut in IPL 2025

Dhoni, who bids farewell to the international format with three ICC trophies to his name, will play another season in the Indian Premier League (IPL) with the Chennai Super Kings. The five-time champions have retained the 43-year-old cricketer for the 2025 season and the legendary cricketer is among the top five players they have retained for the upcoming season.

CSK also retained their all-round captain Ruturaj Gaikwad (INR 18 Crores) Ravindra Jadeja (INR 18 crore) and Shivam Dube (INR 12 crore). Sri Lanka pacer Matheesha Pathirana (INR 13 crore) is the only overseas player retained by the Super Kings. Pathirana received INR 13 crore as part of reservation. Dhoni, on the other hand, was retained as an uncapped player for Rs 4 crore.

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