Sports Impact, an award-winning independent sports PR, marketing and sponsorship agency specializing in golf, has appointed an experienced sports industry executive Nick Adcott As Chief Marketing Officer, drive strategic initiatives and enhance the agency's customized marketing communications services to clients around the world.
Based in London, Addecott gained golf industry expertise from the agency's longest-serving client, Wilson Golf, and now takes on a role directing PR, marketing and sponsorship strategy to deliver outstanding coverage and exposure across all media platforms.
He has more than 20 years of senior management and boardroom experience, most recently as Managing Director of WSM Communications and most recently as Director of Maverick Sports & Entertainment, where he oversaw the development of a number of sponsorship strategies and activation events.
Nick is experienced in sports technology, digital solutions and social media and has a proven track record in the industry. He has held key roles including Head of Global Partnerships at Tappit and most recently as Product Sales Specialist at Sony Sports business Pulselive.
“We are delighted to have Nick join our team as his extensive experience in sports marketing and sponsorship is truly outstanding,” said chief executive Natalie Collard. “Average client retention over 12 years, We are extremely proud to deliver outstanding performance for some of golf's most prestigious brands and we are committed to continually enhancing our services and Nick will be a key contributor to our continued growth.
Commenting on his appointment, Nick said: “I’m delighted to be joining Sports Impact and look forward to working with the agency’s impressive portfolio of premium brands.
The team has built strong relationships with clients and media partners and I hope to support the agency’s continued success with some refreshing ideas designed to enhance the brand’s reputation and increase sales.
The move comes after a period of continued expansion at the agency. Recent new acquisitions include PR roles for Sun Mountain and new client New Balance Golf across Europe, as well as expanding the agency's existing PR and commercial roles with long-term partner Wilson Golf into Scandinavia.
Since 2001, Sports Impact has been providing customized marketing communications services to clients around the world. Focused on golf while extending its expertise to football, rugby, tennis and skiing, the agency carefully strategizes and advises on tactical advertising and cost-effective sponsorship to deliver outstanding exposure.
In international media relations, effective storytelling and strategic communications advice, Sports Impact represents global brands and venues including Brand Fusion International, Crail Golfing Society, Duca del Cosma, Galvin Green, Golf's Greatest Holes, KBS, Meldrum House, Motocaddy, New Balance New Balance Golf, Prostate Cancer UK, Sun Mountain and Wilson Golf.
For more details about the agency and its services, please visit: www.sports-impact.com
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