GOLF BUSINESS NEWS – New full-service PR and marketing communications agency ‘The Loop’ launched

The Loop is a new full-service PR and marketing communications agency backed by custom golf accessories company PRG Golf.

The Loop will be led by Michael Harris, former Golf Monthly editor and director of future publishing content, along with co-partners Paul O'Hagan, Chris Barrett and Alex Narey.

O'Hagan and Barrett will join the new company later this month from Acushnet Europe, where the former currently serves as FootJoy's marketing manager for Europe, the Middle East and Africa, while Barrett has led the brand's creative direction in the UK for more than a decade. Meanwhile, Narey – a journalist with more than 20 years’ experience at outlets including Golf Monthly and The Daily Telegraph – brings recent agency experience, having served as content and PR specialist for golf travel and PR Azalea since February 2022. Media Director.

The Loop will fully launch at this month's PGA Show in Orlando, leveraging the team's creative background and deep knowledge of the golf media landscape to provide complete marketing and communications, public relations and representation services.

With over 60 years of combined experience in senior roles in media, design, marketing, sales and communications, The Loop’s collaborative approach will focus on delivering the best creative ideas to create and support engaging, high-quality PR campaigns, primarily around golf equipment fields, apparel and tourism.

In addition to working with brands and destinations, The Loop will differentiate itself from other agencies by focusing on partnership and relationship building, as well as mentoring and management, by hosting events and representing content creators.

To further enhance its offering, The Loop will also produce its own in-house content, headlined by a premium quarterly print journal for consumers, focusing on outstanding stories about people, places and products. The first edition will be launched ahead of the 153rd Open Championship at Royal Portrush.

“With more brands, venues and content creators than ever before, there’s never been a better time to be a golfer,” O’Hagan said. “At the same time, it is more challenging than ever to cut through the noise and stand out. The Loop was born out of our belief that through creativity and knowledge we can create passionate and dedicated audiences, ensuring the success of brands and destinations , whatever their vision is.

Harris added: “Having worked in the golf industry for more than 20 years, I have witnessed the transformation from traditional print media to today’s digital media landscape dominated by dynamic content creators. Games are now starting to attract new communities and audiences, and creators are Play a leading role in this new era of golf.

“We felt there was a gap in the market for an agency that did things slightly differently to the norm and believed our connections and creative background provided a real unique selling point.”

The Loop is backed by custom golf accessory company PRG Golf and will have offices in the United States and the United Kingdom, with the former headquartered in Vista, California. With PRG's support, The Loop will have a strong presence in the United States to target new business and leverage PRG's long-standing relationships in North America.

PRG, part of Direct Line HK Limited, is widely regarded as one of the world's leading suppliers of innovative, high-quality customized golf accessories. Founded in 2006 and with its own production facilities in Asia, the company prides itself on designing and manufacturing the highest quality custom golf accessories while striving to maintain a balance of affordability.

PRG works with most original equipment manufacturers, major golf championship events and more than 7,000 customers (golf courses, resorts, stores and corporate companies) in more than 35 countries around the world, producing more than 7 million customized products annually.

Stephen Riley, CEO of PRG, said: “PRG fully shares the vision of The Loop. Their team brings together many skills from the industry, including marketing, sales, PR and content, and we are excited to be part of the journey ahead.

“We have been impressed with the passion and detail they have put into bringing the new facility to life, and their connections and focus in the U.S. and Europe make them a perfect fit for us.”

To learn more about The Loop and inquire about the company's services, please email info@theloopgc.com or visit theloopgc.com