Al Davis, the great owner of the NFL Oakland Raiders, once said: “Win the baby!” This is the method modern NHL general manager follows. Some of the best general managers in the NHL use “Brutal Aggression” to quote someone who remains nameless when creating wrestling to improve their team. They don’t care what anyone thinks about their business.
Other teams or fan bases do not like these strategies, but they are all included in the NHL owners and NHLPA approved rulebooks and collective bargaining agreements (CBAs). The biggest complaint is using Long-term Injury (LTIR) to get players on the NHL trade deadline. The other is the Vegas Golden Knights, Tampa Bay Lightning, Florida Panthers, Dallas Stars, Nashville Predators and others are always running for top players, which is not a state income tax.
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Recently, it was related to the quote sheet after St. Louis Blues successfully won two players from the Edmonton Oilers. There are a lot of complaints about this being wrong, how can other teams compete with it? There must be a rule. We don’t complain about these fan bases, but why are our GM or administrators not reading the CBA, getting the small details and pushing the limit to success?
“I’m not in the hockey industry; I’m in the victory business.” He’s right; it’s a business. That’s why the same team is looking for the Stanley Cup every season.
As Jeter said, loyalty is a kind of stupidity. It’s a business, just asking guys in the NFL
Ask Kelly McCrimmon and Julien Brisebois which is a business.
Auston Matthews’ contract extension is business decision-making.
Win business instead of hockey business #gobolts #nhlburins #goavsgo…
— Jim Burlinger (@jimbiringer) March 13, 2025
Internally, we’ll look at NHL General Managers who use this positive mindset to keep competitors in their competitors, or compete for their teams instantly without sacrificing years of time to rebuild.
St. Louis Blues
Bruce General Manager Doug Armstrong was very aggressive in the offseason and took advantage of the hat when he offered Dylan Holloway and Philip Broberg to the Edmonton Oilers. Armstrong aligns the puzzle the right way to get it working and forces the Oiler to make tough decisions. St. Louis benefited from the Oilers’ decision as they were called “quote boys,” which was excellent for Bruce.
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Broberg got a better start than Holloway. But Broberg’s injury forced him to miss the time. All have performed well this season, which is a big reason why the Blues have won 10 straight games in the playoff photos. In 76 games, Holloway scored 63 points (26 goals and 37 assists), which was a professional climax in 76 games. Since four countries, Holloway has scored 23 points (10 goals and 13 assists) in 20 games. Montgomery really liked his game and showed why he was a crucial piece for Edmonton last season.
As for Broberg, he scored 27 points (9 goals and 18 assists) in 63 games, with Blues +20 this season. Last year, Broberg became his own oil workers in the Stanley Cup final, and they can use him now, but the Blues have a balanced offense. Thanks to Armstrong for not being afraid of the consequences of these GMs when their college players use the quote sheet. Armstrong even said he would have been willing to give his mother to make his team better.
The Golden Knights of Vegas
Golden Knights General Manager Kelly McCrimmon is the aggressive king. See how many times he moved out the original gold color inappropriate to make this version of the Golden Knight better. Las Vegas is one of the best teams in the NHL. In the first five years of owner Bill Foley’s survival, the influx of players gave the Golden Knights a championship. Some say they bent the rules, while others say it’s a good hockey business.
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Take a look at what McCrimmon did, get Mark Stone, Alex Pietrangelo, Jack Eichel (they will get their first 100-point season in franchise history), Tomas Hertl, Noah Hanifin, Max Pacioretty, and more. Not to mention his players from Jonathan Marchessault, Marc-Andre Fleury, Logan Thompson, Paul Cotter, and players like Nick Suzuki, who was originally selected by Golden Knights. Nicolas Hague has become the midstream platform for the backend. He was selected in the second round in 2017.
Pavel Dorofeyev has been finding his groove with the Golden Knights, but few draft picks stay with the team. However, The Hague and Dolovev are rare. The same goes for Tot before the deal in New Jersey. But Cotter (he won the Stanley Cup in 2023), Suzuki, Cody Glass, Peyton Krebs, Erik Brannstrom, Brendan Brisson and others moved from the team to the present day to make the Golden Knights better.
Tampa Bay Lightning
Lightning general manager Julien Brisebois is not afraid to use his draft capital. He would rather win now and give the consequences later, knowing that the kids he selected may not be able to help him win now. These players may be three to four years, or even longer. Some may not appear at all. He would rather trade the draft picks and attract NHL players.
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Brisbos was asked about this after he acquired Oliver Bjorkstrand and Yanni Gourde from Seattle Cleken before the 2025 NHL trade deadline. “We used some of the capital drafts to add two great players, who will help us win more games this season and beyond. Ultimately, the calculation is that there are fewer regrets of trying and failing than failure to try.”
He is right. Over the years, he has changed many first-round picks to improve his team. He, along with Gourde, got Blake Coleman, Brandon Hagel, David Savard, Barclay Goodrow and Tanner Jeannot. The last one, Brisebois, waving, missed it. But he will still be aggressive.
Not to mention, he was positive when he decided to move on from Steven Stamkos in the summer to keep Jake Guentzel young. Brisebois also asked Ryan McDonagh to improve his defense and keep his team fighting for many years to come. Many people think they are in a downturn.
Other notable general managers in the league work actively
These are just three examples of how NHL general managers are proactive. However, the Florida Panthers under Bill Zito decided to switch Mackenzie Weegar and Jonathan Huberdeau to Matthew Tkachuk. He also won Brandon Montour, Sam Bennett, Sam Reinhart, Carter Verhaeghe and now Seth Jones keeps his team’s contender and repeats his Stanley Cup title.
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We saw the Colorado avalanche under Chris Macfarland and made a revamp of the entire goalkeeper duo earlier this year. He brought in Mackenzie Blackwood and Scott Wedgewood and moved from Alexandar Georgiev and Justus Annunen to not to mention that he continued from Casey Mittelstadt, leaving Brock Nelson and Charlie Coyle by the deadline. Oh yes, he moved Mikko Rantanen to Carolina to attend Martin Necas and Jack Drury.
Then, in Dallas, you have star Jim Nill, who bought Mikko Rantanen from Carolina, who brought Mikael Granlund and Cody Ceci. But he seized Matt Duchene’s chance and paid off. Not to mention, he was not afraid of losing John Klinberg, knowing what he was doing at Miro Heiskanen. Neil also followed Chris Tanev and got a chance to win.
The moral of the story is that the NHL team that wants to win has an active general manager. They won’t break the rules; they find a way to maximize their salary cap. Perhaps the general manager of your favorite NHL team should follow suit, especially when they are involved.
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