
James Colgan
May 30, 2025
Nelly Korda received her master’s degree in social media treatment in the second round at the U.S. Women’s Open.
Getty Images
One day, with the moment her career changes, we might talk about Nelly Korda’s second round.
For Nelly, the victory at Erin Hills would be the crown jewel of her otherwise glittering career, bringing her 60% of her path to the Grand Slam and pushing her climb to the top of the women’s race. Her 67-year-old, moved to under five on Friday to compete, and within the second round leading Mao Saigo, it would be the catalyst to start it all, causing her to soar the rankings.
For the moment, though, we are talking about Nelly Korda’s second round at the U.S. Women’s Open because we can see it. all it. Each broadcast lens. Also Free – Come find us to live on the open Twitter feed of American women.
On Friday afternoon, Corda received the so-called “master” treatment from the USGA content team at Erin Hills: a 16-minute super clip from every shot she lives on the USGA social media channel (like Augusta National uses with all its competitors every year in the Masters App). Essentially, the video is nothing special – but, like many other core pieces in the 2025 golf “content” world, it’s an exact catnip that draws music as music to the ears of hardcore golf fans.
USGA CEO Mike Whan commented a few days ago when the U.S. Women’s Open’s latest status for the year. Whan came to USGA from LPGA, where he worked for several years (and many active spokespersons) to strengthen the largest professional tour of women’s golf. Upon arrival at USGA, he helped oversee the changes that made women open, allowing women to open the biggest wallets in the women’s game, and supported network hours for most of all women’s events throughout the season.
Whan has a long reputation in the media, and sometimes this trend makes him an effective Filibusterer. But on Tuesday at Erin Hills, the style produced a gem. A reporter asked Whan to ignore his laundry list of positive achievements of LPGA and reflect on his regrets – perhaps to provide a lesson for inbound LPGA specialist Craig Kessler, and Whan did not back down.
“I really believe I can get more network time at LPGA than I get,” said Wyeon. “I’ve said it a lot. I don’t know if women’s golf – when someone says it to me, why women’s golf doesn’t make more money? I’ll say, OK, they generate about one in five men’s golf ratings.”
“But they also got one-tenth of the men’s golf network opportunity,” said Wyeon. “I’m not sure if it’s [the] chicken [or the] Egg. I would love to have two seasons of women on Network TV for 37 weeks in a row to see what this looks like, but we never really had this opportunity. I regret. ”
Whan’s clear moments on TV themes reveal two of his working methods: his ex and present.
In his previous work, Whan took the TV problem as a problem that needs to be solved. If women’s golf has too little time on internet TV, the easiest solution is to…get more internet TV hours. Yes, LPGA has undoubtedly lower ratings than most men’s professional golf (although it usually exceeds the rate LIV), but the number of times LPGA spends on the national television network each year compared to the PGA Tour.
Problems he faces in his hard work solve The question is like he asked: Chicken or egg? Is the source of LPGA’s lack of primary TV time a TV viewership platform or is the LPGA TV viewership ambiguous caused by the lack of primary TV time?
But, at USGA, Whan seems to have changed his point: TV issues are not Hour Question, this is a volume question.
Yes, the U.S. Women’s Open has extra weight in terms of rights negotiations, so it’s easier to have more time on NBC. But any golf fan will tell you that TV shows are just one component of a great game. Over the years, the Masters have had the most limited TV windows on the golf course and are also the sport’s most popular event.
The key to the success of Augusta National – to a lesser extent the key to the U.S. Women’s Open, which is the time to make the most of these times. That When it goes to the weekend from Erin Hills, it seems to be the dominant approach: not only more, but better.
This week’s U.S. public television broadcast will continue the most event this year on online TV and all of NBC Weekend Weekend Golf Timeslot. It will also have the full toys of NBC Golf: many drones and unique graphics packages, as well as the first application of drone tracking technology in women’s games. Joining these additions is the most powerful digital media product ever made in the U.S. Women’s Open, like Korda’s 16-minute highlight reel and clips shot by the USGA’s in-house video team.
These changes are almost insufficient to move the needle by themselves. But together they form a volume-centric approach to female golf coverage, which makes the game cover Feel More importantly – this is not nothing.
Is it enough to reverse the trend of women’s golf? USGA and NBC can only control so many difficulties. As Augusta National Chairman Fred Ridley pointed out at the 2024 Masters, in the era of Caitlin Clark, the WNBA’s Earth Game was partly due to the existence of truly extraordinary superstars. Women’s golf may not have the figure of Caitlin Clark or Tiger Woods.
But it does have Nelly Korda, who really has a chance to get into Erin Hills weekend. The battle for the bullets fired on NBC on Sunday afternoon will go a long way to convey the ratings and stories that each sports league desires.
Korda’s victory will be a result of the efforts put in place by USGA and NBC in this championship game. But, just as the sun sets on Friday, we are sure that we will be able to see it all. This is a step in the right direction for chicken or egg.
;)
James Colgan
Golf.comEdit
James Colgan is Golf news and writes stories for websites and magazines. He manages the media verticals of popular microphones, golf, and leverages his camera experience on the brand platform. Before joining golf, James graduated from Syracuse University, during which time he was a caddie scholarship recipient (and Astute looper) from Long Island, where he came from. He can be contacted at james.colgan@golf.com.
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