Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN's Shams Charania on Wednesday. The 34-year-old Lillard is now the fourth active player in the NBA to receive a lifetime sneaker endorsement contract.
Damian Lillard joins LeBron James, Kevin Durant and Stephen Curry as active NBA players and gets lifetime sneakers endorsement agreement
Lillard joins LeBron James, Kevin Durant (Nike) and Stephen Curry (Under Armor/Curry Brand) as active NBA players with lifetime sneaker endorsement deals.
Although Lillard's contract with Adidas expired last offseason, his representative, Aaron Goodwin of Goodwin Sports Management, has been in talks with company officials about a new deal.
Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources tell ESPN. Lillard now joins LeBron James, Kevin Durant (Nike) and Stephen Curry (Under Armor/Curry Brand) as active NBA players with lifetime sneaker endorsements. pic.twitter.com/BNKU2VDUNT
— Shams Charania (@ShamsCharania) December 18, 2024
Goodwin also negotiated the original Nike deals for James and Durant. Charania added that Lillard's new deal now pushes his career salary to more than $600 million from his on-court and shoe deals.
According to Basketball-Reference, Damian Lillard earned $281.21 million from NBA contracts during his 13-year career. However, Spotrac shows the Oakland native made $328.75 million from on-the-field transactions. Perhaps the real number is somewhere between these estimates.
Lillard signed his first Adidas contract in 2012, then signed a 10-year, $100 million extension in 2014
Lillard spent his first 11 seasons with the Trail Blazers and remains an icon in the Portland community. Earlier this year, Adidas announced that the gym at the company's Portland headquarters would be named after Lillard.
Boardroom's Nick DePaula said Damian Lillard Court marks the first time in the brand's 75-year history that a company location has been named after an athlete.
The eight-time All-Star has been a member of adidas from the moment he entered the league in 2012. The huge US$100 million contract was extended in 2014.
BREAKING NEWS: Adidas surprised Damian Lillard during his return to Oregon by officially naming the gym at their Portland headquarters after him.
Adidas said Damian Lillard Stadium marks the first time in the brand's 75-year history that a company location has been named after an athlete. pic.twitter.com/B7R4HqsCA8
— Nick DePaula (@NickDePaula) January 30, 2024
The lifetime shoe deal comes in a remarkable week for Lillard, who and Giannis Antetokounmpo helped the Bucks beat the Oklahoma City Thunder in Las Vegas on Tuesday night to win. NBA Cup Champion.
In 22 games this season (all starts), Lillard averaged 36.4 minutes per game, scoring 25.7 points, 4.5 rebounds, 7.5 assists, and 1.0 steals, shooting 45% from the field and 37.1% from three-point range. , the free throw percentage was 91.6%.
The Bucks (14-11) will visit the Cleveland Cavaliers (23-4) on Friday.
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