Author: Richard Pagliaro @Nowtennis | Thursday, January 9, 2025
Photo credit: lululemon
A charismatic competitor will bring pink power to Melbourne this month.
The New Year is here, and so are the new clothes Frances Tiafoe, Who has signed up to be a brand ambassador Lululemon.
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World No. 17 Tiafoe, who has previously struggled with the Swoosh brand, will debut his new lululemon gear at the Australian Open. Tiafoe will be wearing a custom Metal Vent Tech T-shirt and hot pink Pace Breaker shorts, as well as a custom Sojourn Windbreaker jacket, paying homage to his home states of Washington, D.C., Maryland and Virginia.
Tiafoe joins ranks of former US Open finalists Leila Fernandezs lululemon’s second renowned professional tennis ambassador.
Tiafoe, 26, said he hopes to be a fashion driver for brand change.
“lululemon is changing the apparel game by combining high performance with high style,” said Tiafoe. “I’m excited to be working with a brand that allows me to express myself and look forward to being a part of the creative process on and off the court.”
As a lululemon ambassador, Tiafoe will work with the brand to “inform, test and provide feedback on new performance innovations and product designs,” the brand said in a statement.
Tiafoe's signing, along with the upcoming spring collection, which the brand calls “a premium line of products for tennis,” are signs of lululemon's expansion into the sport. The brand said the feedback from Fernandez and Tiafoe will be used to refine future collections.
“We are delighted to welcome Frances Tiafoe to the lululemon family,” said Nikki Neuburger, chief brand and product activation officer. “Our ambassadors play an important role in our brand ecosystem. Not only do they inspire and influence guests around the world, they also directly inform and elevate our high-performance products through their unique insights and expertise.
“We look forward to expanding our presence in tennis by partnering with Frances and continuing to provide best-in-class apparel.”
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