Golf Business News – 54 and Turfgrass join forces to provide comprehensive strategy and agronomic expertise

Global sports and entertainment organization 54 Announced a strategic investment in Turfgrass, a leading international golf course development company.

The partnership combines 54’s expertise in strategic planning, advisory services and operational solutions with Turfgrass’ proven track record of providing end-to-end golf course development and agronomic consulting services to some of the most renowned and popular sports venues .

Founded in 1997, Turfgrass operates globally with offices in Europe, the Middle East, the United States and Asia. The company guides golf projects from the earliest planning stages through construction, agronomic growth, ongoing maintenance and ongoing operations.

Turfgrass is supported by a team of experienced experts, including Brad Owen, former senior director of agronomy at Augusta National University, and has provided consulting services to more than 270 golf courses worldwide. Its clients include some of the most prestigious venues in sports, including Adare Manor, home of the 2027 Ryder Cup; Wentworth Club, home of the BMW PGA Championship; Geneva Golf Club; Hoiana Shores and Dunas in Terras da Comporta, Portugal The course was named the 2024 World Golf Course of the Year.

The partnership will also provide the industry with a more comprehensive offering than currently available on the market, combining 54's strategic development and business planning capabilities with Turfgrass' in-depth understanding of competition venue construction, evolution and management to create turnkey solutions for investors and clubs looking to improve business performance and return on investment.

Ed Edwards, CEO of 54, said: “54 has experienced tremendous growth and success over the past 18 months, in large part due to the fact that we serve not only the best golf courses in the world, but also a range of leading sports. A wide range of services are provided to clubs and rights holders. Our consulting and management services provide turnkey solutions from initial feasibility and business planning, to the operation of sustainable assets.

“Turfgrass is an uncompromising leader in course development and agronomy, and we view this investment as an important signal of our commitment to becoming a market leader in best-in-class services across the entire value chain. Our goal is to become a destination within and beyond golf and facilities looking to benefit from the benefits of enhanced operations and standards across all assets. Turfgrass will be an important part of the offering and we are very excited to have them included.

John Clarkin, founder of Turfgrass, commented: “We are honored to enter into this exciting partnership with 54, whose leadership and global strategic vision truly complement ours. By bringing their business acumen and international reach to ours Combining deep development and agronomic expertise, we can now provide end-to-end solutions that not only guide the strategic direction of the venue, but also provide top-level course conditioning and operational efficiency and environmental management.

“This collaboration redefines what is possible in the industry, allowing projects to reach their full potential and enrich the future of the game. 54 Thinking outside the box is exactly what the golf industry needs today.