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Golf Business News – PGA Tour opens new media production studio at Florida headquarters

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The PGA Tour has opened a new television production studio in Florida that will redefine how the PGA Tour creates and delivers content to golf fans around the world.

The 165,000-square-foot building, located adjacent to the PGA Tour's headquarters in Ponte Vedra Beach, tested its capabilities throughout the fall schedule.

To mark the official opening, the PGA Tour has produced its first original content starring Tiger Woods on a virtual set in Studio 1A, which will be available to watch tomorrow (January 2) on ESPN+ produced by the studio The Sentinel First Round on the PGA TOUR LIVE.

(Photo by Chris Condon/PGA TOUR)

PGA TOUR Studios now houses all PGA TOUR media operations, including PGA TOUR Championship, Korn Ferry Tour live production, more than 5,000 hours of PGA TOUR LIVE on ESPN+, and the PGA TOUR's portfolio of more than 50 original, social and digital content Huge lineup of media platforms.

The studios will also have the world's largest library of golf content, containing more than 170,000 videos totaling 223,000 hours of content, dating back to 1920's film transfers.

“PGA TOUR Studios is a landmark step in golf media and marks a real investment in delivering dynamic, engaging content,” said PGA Tour Commissioner Jay Monahan. Create deeper connections with our fans, bringing them closer to themselves and closer to their favorite stars. “Every new technology and forward-thinking innovation we launch is designed to serve our fans and be where they are. Where to meet them, the creative capabilities of PGA TOUR Studios will help us further that mission while showcasing the beauty of our sport.

The facility features eight production rooms, eight audio control rooms and seven LED-equipped studios, including Studio 1A, which features a 270-degree LED display. These studios are capable of monitoring and displaying thousands of video and audio sources, all capturing action from up to 144 cameras or live sources.

Other facilities on site include a bespoke video review center with access to all camera feeds for live broadcast adjudication, a 34-seat theater for all the latest tour content projects, dedicated booths for podcasts, and 2026 , PGA Tour Radio.

PGA TOUR Studios also houses the Pro Shop, the PGA TOUR's preferred partner in Hollywood, dedicated to creating premium content at the intersection of golf and culture.

“With the launch of PGA TOUR Studios, our team can provide fans with dynamic new productions documenting our athletes in a new era of golf media,” said Rick Anderson, chief commercial officer for the PGA Tour. Story. “This production studio will help launch a new chapter for the PGA Tour as fans around the world further guide our decision-making through their valuable feedback on our Fan Retweet program. ”

PGA TOUR Studios will soon launch new World Updates, produced and curated specifically for international Tour media partners and their audiences, with a customized graphics suite and specific cameras targeted at international golfers.

The broadcast will feature on-site reporters each week and include up to six dedicated cameras at select FedEx Cup events, all of which provide greater coverage for international players and allow the PGA Tour to Curates and distributes enhanced content across its social and digital platforms.

Following its debut on THE PLAYERS, World Feed will be produced for all remaining events on the 2025 calendar. The launch of World Feed is the first step in the next few years to produce localized, real-time live broadcasts for certain countries, complete with native-language announcers and graphics, and is an important step in improving the experience for international fans.

The PGA TOUR Studios were designed by Foster + Partners, which also designed the PGA TOUR headquarters, in collaboration with HLW International architects.

The PGA TOUR's total annual economic impact in Northeast Florida exceeds $1 billion, and the PGA TOUR Studios' total impact is expected to be an additional net $112 million.


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