Golf Business News – Revenue Clubs Report Record Visitor Revenue for UK & Ireland Clubs in 2024
In its summary of the visitor market over the past 12 months, business growth agency The Revenue Club reported that the UK and Ireland golf industry experienced another outstanding year of growth in 2024, with visitor revenue reaching a record high.
The report contains data from more than 200 clubs and details that clubs' leisure green fee revenue averaged £170,462 throughout the year, an increase of 11% on the previous 12 months.
Despite a very wet start to the year and challenging conditions for golf course operators, demand levels during the peak season were at record highs and, after a relatively strong final quarter, this was the best year ever for green fee revenue. It surpassed the previous best year of 2020 and improved by 8%.
The average green fee income of a golf course is made up of 68% online, which is the main driver of growth, increasing by 15% year-on-year to reach £112,065, while offline income is still growing, but at a slower rate of 5%. to £112,065.
Income club director Chris Knight said: “One of the main drivers of growth throughout the year was the increase in green fee prices, which rose by 4% over the year to £28.04 per person. This is slightly above the rate of inflation and is due to the impact of many golf course operations Businesses pass on increased operating costs to customers and many consumers generally accept higher prices.
“Demand appears to have remained constant, with the number of golfers visiting the golf course booking engine averaging 15,615 throughout the year. With conversion rates increasing to 10% for the year, those who are browsing are more likely to continue booking, indicating continued online sales Transformed into the main form of green fee income.
Rob Corcoran, co-director of the Income Club, added: “If weather conditions do not hinder progress, 2025 is expected to get off to a good start. Due to extremely wet weather in the second half of 2023, results in the first two months of winter were up 32% on November and December last year. %, so early summer classes may be much earlier.
“Demand levels during the peak season indicate visitor interest remains high and, through a thoughtful approach to pricing and marketing, golf courses in the UK and Ireland will continue to prosper from significant growth in the sector.”
For further details about the Income Club please contact Rob Corcoran at rob@therevenueclub.co.uk
*Revenue Club's year-end summary combines 202 UK and Irish golf courses, including private members clubs, exclusive venues and multi-course operators.
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