Professional golf PR, marketing and sponsorship agency Sports Impact has appointed experienced sports industry executive Nick Addecott as its chief marketing officer to drive strategic planning and enhance the agency's customized marketing communications services to clients around the world.
Based in London, Addecott gained golf industry expertise from the agency's longest-serving client, Wilson Golf, and now takes on a role directing PR, marketing and sponsorship strategy to deliver outstanding coverage and exposure across all media platforms.
Addecott has more than 20 years of senior management and board experience, having served as Managing Director of WSM Communications and most recently as Director of Maverick Sports & Entertainment, where he oversaw the development of sponsorship strategy and activation of a number of events. celebrity.
Addecott has extensive experience in sports technology, digital solutions and social media and has a proven track record in the industry, with other key roles including Head of Global Partnerships at Tappit and most recently as Product Sales Specialist for Sony Sports business Pulselive.
Natalie Collard, chief executive of Sports Impact, said: “We are delighted to have Nick join our team as his extensive experience in sports marketing and sponsorship is truly outstanding. We are very proud to deliver outstanding results for our prestigious golf brand and we are committed to continually enhancing our services and Nick will be a key contributor to our continued growth.
Commenting on his appointment, Adicott said: “I'm delighted to be joining Sports Impact and look forward to working with the agency's impressive portfolio of premium brands. The team has built strong relationships with clients and media partners and I hope Support the agency's continued success with some refreshing ideas designed to enhance brand reputation and increase sales.
The move comes after a period of continued expansion at the agency. Recent new acquisitions include PR roles for Sun Mountain and new client New Balance Golf across Europe, as well as expanding the agency's existing PR and commercial roles with long-term partner Wilson Golf into Scandinavia.
Since 2001, Sports Impact has been providing customized marketing communications services to clients around the world. Focused on golf while extending its expertise to football, rugby, tennis and skiing, the agency carefully strategizes and advises on tactical advertising and cost-effective sponsorship to deliver outstanding exposure.
In international media relations, effective storytelling and strategic communications advice, Sports Impact represents global brands and venues including Brand Fusion International, Crail Golfing Society, Duca del Cosma, Galvin Green, Golf's Greatest Holes, KBS, Meldrum House, Motocaddy, New Balance New Balance Golf, Prostate Cancer UK, Sun Mountain and Wilson Golf.
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