The average principal’s income is far more than that of ordinary American workers.
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Maintaining golf course professionals are far less earning than professionals who make a living. But their salary is relatively solid and is rising.
The news comes from the latest biennial pay and benefits report from the GCSAA Association of Golf Course Directors (GCSAA), which found that the average annual salary of golf course directors has climbed to $121,238. The figure is up 10.6% from the industry’s average wage in 2023, surpassing the national average, which has increased by 8.1% over the past two years, according to the Bureau of Labor Statistics. According to the Social Security Bureau, its annual salary is almost the annual salary of ordinary American workers, or more than $66,000.
The report shows similar trends for assistant directors and equipment managers. Assistant directors saw their revenue climb 10.5% to $62,184, while equipment managers averaged 12.5% to $68,154.
The findings draw on an online questionnaire, which was filled out by only more than 3,000 GCSAA members.
GCSAA CEO Rhett Evans said the numbers reflect broad awareness of the important role the Superintendent and his team play in the industry.
“Golf course owners are increasingly aware of this and are investing in them accordingly,” Evans said.
As with other industries, education and experience usually correspond to income. The report found that, for example, certified directors – those who have enhanced their skills and knowledge through classroom learning and on-site training, have greater financial gains than their unreached peers during the same period, with an average salary rising to $138,303.
The report also outlines the portraits and responsibilities of today’s principals. The average age of the director is 47.1, with an average of 15.9 years of industry experience. Their work involves not only planting and mowing grass. According to the report, 39% of their time is spent on maintenance, while most of the other time is roughly dedicated to business tasks and personnel management.
Attracting this person can be a challenge. Like many industries, golf faces a labor shortage, especially at the entry level, which is a long-standing problem, which is exacerbated by changes in immigration policies to competition from other sectors. Part of the GCSAA mission is to support the Director and his team while highlighting opportunities in the deal.
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