Chris Heck takes on a new role at Liv Golf.
Provided by Lef Golf through Aston Villa Football Club
Liv Golf’s C-Suite has a new face.
Sports veteran Chris Heck is joining the league in a new position as president of business operations, Lef announced Thursday. Most recently, Heck was president of the Premier League Aston Villa football club; prior to that, he held leadership positions for the NBA’s Philadelphia 76ers and the New York Red Bull of Major League Baseball.
Heck won fast growth and boosted brand and partnership efforts during his tenure during his previous professional sports posts.
In Aston Villa, in Aston Villa, Heck more than doubled his business revenue, increasing the club’s valuation by nearly 20% in two years, the LIV statement said. During his decade with the Sixers, Heck’s highlights include a franchise value that grew by more than $2.5 billion, and a family game-sold-out winning streak that lasted over 200 games.
“Chris Heck brings a business mindset with a well-known ability to attract, retain and develop talented executives, and a consistent and reliable track record of driving exponential growth to the businesses he leads,” said Scott O’Neil, CEO of Liv Golf, in a press release. “Chris’ passion for elevating brands, engaging with corporate partners, providing real fans and brand engagement, and motivation for innovation will ensure we continue to carry a strong growth trajectory for our alliances and teams.”
Over the past few months, Liv Golf has added new broadcast partnerships with FOX, ITV, DAZN and KC Global Media, as well as many alliances, teams and event partners including Porsche, Tiktok, Reebok, Reebok, Callaway, Callaway and Ping.
Heck will be responsible for the execution of Liv Golf’s business operations worldwide.
Source link
