By Daniel Funk | AHL Rhythm
The Manitoba Moose enter their 25th season in Winnipeg. As the festivities continue, the Moose hope to provide fans with some legacy throughout the season.
The team's goal is to involve as many people as possible in the celebration.
“It's important to find ways to layer Season 25 throughout the year so everyone can participate,” said Colin Petersonthe team’s game demonstration manager. “Every time we talk about a specific event or something on the schedule, we add an extra question, 'What does this mean for Season 25? Can we add some extra levels?'
“It's about finding things that are relevant to the main thread.”
Part of the process is understanding how to celebrate the 25th season of Moose Hockey. It’s an opportunity to tell a new story about the team, its members and its relationship with its fans.
“While we celebrate 20 seasons, we've only been back for a few years,” explained Raquel PayneMoose Marketing Manager. “Now that we have regained a foothold in the market, we don’t look back so strongly on the nostalgic ‘1.0 era’. We are more concerned about the specific situation of the 25th season in the “2.0 Era”. We pay more attention to the recent
What is achieved is far greater than what is achieved in the long term.
The Moose came to Winnipeg as a member of the International Hockey League in 1996 and began playing in the AHL in 2001. Back as Jets' top development affiliate
The so-called moose “2.0 era” now has nearly ten years of stories to tell. As one of the few AHL affiliates located in the same city as an NHL team, many Moose alumni continue to stay connected to local fans as members of the Jets.
“We have a direct connection between the current Winnipeg Jets and the Moose who have been here since the team returned,” Peterson added. “The fact that we can now tell those stories in full makes
Anniversaries take on a new look.
The centerpiece of this fresh look is the team's 25th Season Celebration Jersey, which debuted on November 23rd. The jersey blends the team's classic “Happy Moose” logo with the organization's current color palette, bringing together two eras of the franchise.
Work on the celebratory jersey design began as early as the summer of 2022, with the True North Sports + Entertainment design team working to find a balance between nostalgia and celebration.
The team is now. The original logo was considered a preference for the primary emblem, in part due to its importance to current Moose and TNSE employees.
“Everyone in our office is eager to see our 'Happy Moose' again,” said Mark GomezArt Director of the TNSE Creative Services team. “‘Happy Moose’ is very important to the history of the brand. It is synonymous with many of the people who work with us and grew up with Moose.
The logo also has a more whimsical feel that connects with the younger fans who make up a large part of every Moose home game. Payne hopes this connection to the team's history will resonate with the team's younger fans.
“A lot of our fans tend to be younger people. So we want to make sure they remember it and love it as much as the fans who grew up with it.
People are passionate about the jersey. From youth sports all the way to professional and international teams, you don't have to look hard to see strong reactions to any jersey. With any new release comes some trepidation as the initial release begins and opinions emerge.
“It was exciting and obviously you have to keep it a little secret, but I did want to wear it and run around the office. It's a beautiful sweater and I think everyone here is happy that it's out now.
The excitement was immediately contagious to fans, who quickly embraced the new sweater. Many are praising the new look as one of the best professional jerseys the team has ever produced – high praise considering some of the looks the TNSE design team have created for the club in the past. When the team is on holiday, retail stores are almost completely sold out of jerseys.
“We were very pleased when we got the positive response,” Payne added. “We heard such a reaction when we launched it on social media. We got so much support and so much love. We're excited to hear the voices of our supporters and what this jersey means to us. Said it was the right choice.
The Moose rallied from a third-quarter deficit to defeat their old rivals, the Chicago Wolves, 4-2 in the jersey's debut. The new look had players talking after the game.
“I think they look sharp. I think they look great,” Moose defender Dylan Anhorn told reporters after winning. “Maybe we need to wear them more this year based on the number of jumps we have today.”
While jerseys may be in short supply, fans can purchase other 25 season merchandise at Jets Gear stores or online at TrueNorthShop.com. For more information about Moose Hockey Season 25, including the promotion schedule, single-game tickets and ticket memberships, visit MooseHockey.com.
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