St. Louis Blues Rebrand transfers franchise to a new era – Hockey writer – St. Louis Blues

Over the past few years, renamed with the classic Blues look, it will now follow other classic teams in the league, such as the Boston Bruins and Toronto Maple Leafs, revealing their backward logo and jersey styles during the centenary season and continuing to use them, and to this day, they also bring them a new era.

Related: Alexandre Texier is the only Blues player to be in the top six of the 2026 Olympics

Since 2014, before the current reinvention, the Blues used jersey style and logos from the early 2000s, players like TJ Oshie, Vladimir Tarasenko, David Backes, Alex Pietrangelo, and many others have worn the old logo and ball brand. As those players from that blues era disappeared, the new logo also showed new players and moments with Jordan Binnington, Robert Thomas, Jordan Kyrou, Jimmy Snuggerud.

New General Manager of the New Era

In June 2024, Doug Armstrong, current Blues general manager, extended his contract with the organization, but his role as president of hockey operations is different. As of 2026, he will hand over GM’s ins ropes as General Motors to Alexander Steen, who is currently GM’s special assistant.

Steen has helped build a pool of prospects for the Blues and is bringing great talent to Sweden as the American Hockey League (AHL) member of the Blues. All credits are attributed to Steen, who teamed up with Armstrong to pick forward Otto Stenberg and defensive Theo Lindstein at the 2023 NHL draft, two top Swedish players in the draft year that year. Steen is also an important part of signing forward Marcus Sylvegard and defensive player Samuel Johannesson.

Steen has been a member of the Swedish national team for many years and even worked as a sports manager for If Sundsvall Hockey in the Swedish league hockey game, which is why the Blues have accumulated a wide variety of Swedish talent. However, Steen also helped to gather talent from talent across Europe as they drafted Slovak forward Dalibor Dvorsky at the end of the 2024-25 season, who made his NHL debut at the end of the 2024-25 season in the first round of the past two years.

Overall, Sting is a suitable candidate for the job. He was a former player and won the Stanley Cup with the Blues in 2019, making him a highly respected member of the team. Considering he used to wear shoes, he was also someone players would love to work with. Now, it is trying to get the Stanley Cup again, and promising youngsters are the promising team.

Hope to see some new faces in the new thread

The 2024-25 season saw some players being hyped and eager to see their debut. These players are DeWorsky and Jimmy Snowgrud. Snuggerud had the most influence in between, scoring the first-line minutes and scoring his first NHL goal before the end of the season. Going into the playoffs, he plays any role even if he has to lower offensive play and plays a more defensive role. He showed Bruce that he wanted to be there and was willing to do something that would take the franchise to the next level.

With Stenberg in the AHL and Lindstein announced that he would move to North America in the fall, we can see that after training camp is completed, the other two top blues prospects will debut in the NHL. The Blues also seem to have made their reshaping score perfect, starting with forward Zachary Bolduc in 2023-24 and then gradually introducing other first-round prospects.

After that, assuming they don’t trade him, the following call will be Jiricek, regardless of who they choose to pick in the 2025 NHL Draft held on June 27.

How they must achieve brand reshaping

At this point, the Blues must be in a quarrel position, and failing to make the playoffs after the 2025-26 season is a big disappointment, a productive first-round playoff experience that pushes the president’s trophy-winning Winnipeg Jets to Game 7 of 2025, and if they continue to compete gradually, then gradually develop and compete in the competition, they can compete gradually and do their best. debate.