
Sean Zak
April 3, 2025
Phil Mickelson and his caddie Jon Yarbrough were in a post-match celebration in Hong Kong.
Getty Images
Sometime next week, Liv Golf will cheer for everyone when they turn their eyes to the azalea. The topic has nothing to do with the dozen players chasing a green jacket in the Masters, but instead focus it on yougolf fans.
Liv Golf will have the best TV viewership in its four-year history. But what does this mean?
This weekend, Liv competed four games worldwide at the Trump Doral Golf Coursel in Miami, fighting tough TV windows. The hurdles will be eliminated this weekend as LIV ends in a golf viewing window on Sunday and plays with the Valero Dexas Open in Texas, a midsize PGA Tour event with only two of the world’s top ten.
In a sense, Liv’s products will be unfixed (from its self-induced constraints) and shine freely – just like runners who have been running at ankle weight before. But just because you remove the weight, you won’t make you as fast as your competitors. That’s what we’re going to find out this weekend. Can Liv be as fast as the PGA Tour?
So far, the answer has been yes. Overall interest in the league has been so steady that when asked about the status of the league this week, its states entering the league in Year 4 and its popularity, there was no much detail available this week.
What does the TV ratings of golf actually mean? We asked more than a dozen experts
go through:
James Colgan
“We all hope this will go a step further, it’s no secret,” Koepka said. Dechambeau highlighted the growing sponsor interest and then submitted the question to new CEO Scott O’Neill, who himself admitted in a meeting with journalists that the ratings of the overseas season were “disappointing.” O’Neal played the importance of the week when he spoke to reporters in Miami this week.
“Is this weekend important? Of course it’s important,” he said. “It’s important in the United States, in American broadcasting, and it’s on Fox, and it’s an exciting opportunity. I’m no problem being judged. This week, I can judge me.”
The world of golf will definitely do it. It will have huge data sets. Almost every weekend, the PGA tour ends Sunday from afternoon to evening. Without any weather delays, LIV will be crowned the champion shortly after 4 p.m., about an hour under the PGA Tour in San Antonio. When broadcast on CBS or NBC, the TV window regularly generates numbers in an average audience of 17 to 3.1 million.
So, what ratings will be considered successful for the Miami event? I asked my colleague James Colgan, who writes a weekly newsletter in golf media (and writes articles about rating terms here). Colgen said Fox often relays its NASCAR TV broadcasts during the NASCAR TV broadcasts this weekend. Colgen said if Liv can’t provide an average audience of 1 million in this window, it suggests – despite a week being a small sample, the league will struggle to attract audiences group Even the advantages of national network partners.
While one million sets of eyeballs are still far from the average season performance of the PGA Tour average, this will be Liv’s biggest rating to date, perhaps indicating what will happen at domestic events later this summer. Conversely, if the audience has fewer ratings, it may also indicate the feasibility of the league.
This weekend, a photo will begin to form. The PGA Tour has the lowest battlefield in weeks, with a pair of international players in the top 10 (Ludvig Aberg and Hideki Matsuyama) as the title. The largest rating creator in the field is one way for Jordan Spieth, the world’s No. 66. Unless you get a Spieth win or win in the battle, the Valero Open in Texas may land within an average audience of 17 to 2 million. Last year, when Akshay Bhatia won, the number of aired on Sunday was about 1.9 million.
When these numbers are circulating, the eyes may be easy, but they are an important indicator of professional gaming’s health and popularity. Future TV deals (using LIV or NBC and CBS with Fox for PGA Tour) are determined by the overall value of the product Now However, there are many commitments to this product in the future. While there seemed to be two warring alliances a few months ago that were destined to have some form of unification, the White House’s recent negotiations in the process did not seem to have done so. O’Neill told reporters this week that he did not see a deal between Saudi PIF (his league supporter) and the PGA Tour, thus enhancing the sense of impasse.
Instead, the future of Pro games may be more separate, with golf fans voting through their TV remotes. In this case, if LIV is as popular as the biggest supporters think, should A large number of them can be obtained when opposing the small PGA Tour. According to Datagolf, Liv Miami will participate in four of the world’s top 15 players, all of whom have participated in the prestigious (formerly PGA Tour) course. Typically, the combination of hosting courses, high-end fields and the EST web TV window on Sunday afternoon provides enough viewership to make men’s professional golf a very marketable entity.
As O’Neill explicitly said, Liv already has all this – Now It’s time to judge.

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