
Jack Hirsh
February 28, 2025
Epson Journey now allows electric caddy to form partnerships with MGI.
Epson Journey
If you attend the Epson Tour event this year, you may see something on any other major professional tour.
From its first game at the season’s Central Florida Championship starting this week, the Epson Tour Pinsers will now be able to use electric, remotely controlled trolleys or electric caddies during the game.
The rules change stems from a partnership between Epson Tour and MGI, an Australian manufacturer of electric caddy and electric carts that entered the U.S. market eight years ago.
Jody Brothers, chief business and operations officer at Epson Tour, said the partnership was born after the Tour, the only direct feeder on the LPGA Tour, who contacted MGI in hopes of providing a competitive environment for all members.
“When I connect with someone at MGI, it brings me to the whole idea of whether we allow you to know about electric caddy, which will make the competitive environment for people who may not be able to afford the caddy contests on week after week Epson tour?” the brother told Golf.com this week. “That’s really the beginning of the whole thing.”
Brothers say about one-third of players use professional caddies on the Epson Tour, who travels with players every week, usually with previous experience on the LPGA Tour or other global professional tours. Then, one-third of the players either use local caddies or family members, who do not just carry bags, but only a few suggestions (if any).
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The last third are players carrying their own bags or using carts.
Brothers say he hopes many players in the latter two categories will take advantage of the tour’s new partnership with MGI, which allows players to buy their own MGI Electric Caddy at exclusive prices.
Those who already use professional caddy may continue to use it, but the rule changes and access to discounted electric caddy can be a boon for those who can’t afford professional caddy.
“I feel like I’m seeing observers of the game, and those who can afford to be caddies may have an advantage over those who may not be able to,” the brothers said. “Our athletes come from many different countries, many different social backgrounds, and I really just want to have the highest level of playing field.”
While Caddy’s interest rates vary on the Epson Tour, the Brotherhood estimates that on average, players who buy MGI Electric Caddy at a discount roughly equal the average caddy rate for a week. Apparently, MGI trolleys can last for weeks or possibly years.
As a bonus, MGI is a logical partner for other manufacturers of the Epson Tour as it is led by two female CEOs Carrie Edwards-Britt and Miranda Turner, who joined their father’s business in 2005.
“We are delighted to work with the Epson Tour as it continues to redefine the future of women’s golf in the United States, and the Epson Tour has indeed led the allegation, demonstrating innovation, talent and the important role it plays in developing the next generation of LPGA stars,” Turner said in a press release. “At MGI, we are very proud to support this exciting shift in the game, falling behind on top of their list when these driven athletes compete (by state, of course, can certainly be progressively).”
Using electric caddy in competition can cause many people to violate many conventional norms, which is not what the brothers see as LPGA Tour with larger wallets and TV coverage.
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But it is logical for Epson’s journey to be a development journey.
“I know it looks different,” he said. “In a perfect world, each of us athletes will take a professional caddie and they will make enough money to make it affordable. They will be able to learn to use caddie the right way and have someone help them read green and carry the club and keep it clean and do all the things that great caddies do for our athletes – it will be perfect situations – and in fact, we just don’t have enough growth curs to really support that.”
“Some people will not like this at all, and there will be many people applauding us that might shock the tradition of golf and be innovative and try to balance the playing field for those who can’t afford to caddies.”
For those who might be surprised to see professionals using trams, brothers hope it inspires them to try one for themselves.
“It encourages people to walk, and if any fans come out to watch the Epson tour, they will see that,” he said. “The only difference between them riding a four-wheeled golf cart and walking next to an electric caddy is that they think it’s weird.”
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Jack Hirsh
Golf.comEdit
Jack Hirsh is the assistant device editor for Golf. Jack is a Pennsylvania native and a 2020 graduate of Penn State University, earning his degree in broadcast journalism and political science. He is the captain of the high school golf team and recently returned to the program as head coach. Jack is still* trying to stay competitive among local amateurs. Before joining golf, Jack worked for two years at a TV station in Bend, Oregon, primarily as a multimedia journalist/reporter, but also produced, anchored and even presented the weather. He can be contacted at jack.hirsh@golf.com.
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