The latest signs of LIV golf documentary PGA Tour Deal

In the past month, there have been a series of rumors and signs that the transaction between the PGA Tour, which funded Liv Golf, and the Saudi Arabian Public Investment Fund (PIF), has ceased.

“This requires two tango dances,” Rory McIlroy said at Arnold Palmer’s invitational, indicating that the PGA Tour did not get the communications needed from the PIF. McIlroy noted that he doesn’t think the PGA Tour needs to reach a deal with Liv Golf, although it’s clear that the Northern Irish hopes the game will return.

During the next week’s Player Championship, PGA Tour Commissioner Jay Monahan provided little details about the state of negotiations, except for reaffirming the unification desire for the tour. When Adam Scott, who was a member of the trading subcommittee, later asked about the obstacles to negotiations to reach an agreement, he articulated the horrible state of things.

“This tour is very cautious and respectful and hopefully giving everyone, golf fans, media and players, the product they want,” Scott said. “But we started with these two different aspects, so I think it’s hard to find a balance that everyone can accept. And it’s not possible in the end.”

The main obstacle in negotiations seems to stem from the Tour’s desire to keep all top players playing under the protection of “one tour”. This desire contrasts with the will of those responsible for Leaf Golf, the league that they have been insisting on standing out will be the entire industry.

While there seemed to be some sporting hope for the deal earlier this year, the momentum seemed to have evaporated, and Liv Golf’s latest PR move, a “liv to Win to Win”, could be another sign that the unification work has hit the wall.

In a trailer released by Liv Golf on Friday, various players were shown to praise the high level of competition in the disconnected league. Seeing people like Jon Rahm, Paul Casey and Louis Oosthuizen fired by critics who claim they don’t care about the outcome and Liv isn’t really a competition. There is also a scene where new CEO Scott O’Neil tells players that they will focus on what is in front of them, rather than “not in the rearview mirror”, which makes it clear that Liv’s plan is to keep moving forward.

There is also a scene in the trailer where the two seem to be discussing the interests of the PGA Tour members in potentially joining LIVs. This seems to be an obvious shot of the PGA Tour bow, as both sides seem ready to dig out their respective positions.

While the league played in Saudi Arabia, Australia, Singapore and Hong Kong, the PGA Tour ratings and Liv Golf had little registration at Fox Sports, Liv’s behind-the-scenes documentary appeared to be an internal rebuttal to the league’s ultimate death conversation. The news about the PGA Tour and the entire golf world they don’t plan to fold the store anytime soon. Everything in the 90-second trailer – from talking about game level to the rumored interest of the PGA Tour – is the narrative where Liv tried to beat the PGA Tour to thrive while they were withering. A violent reaction to the PGA Tour, during the arrival of Liv, seemed to be on the ropes, stabilized itself and showed that it still has the visibility and reputation that Liv is looking for.

Of course, it is unlikely to move the needle for anyone who is not in the corner yet. However, the purpose of the documentary is clear.

In addition to the news, the content in the trailer also carries its own problems.

Having Rahm once claimed that only 54 holes and a shotgun started wasn’t really a competition, he scanned critics who said he didn’t care whether he won or lost on Liv. Paul Casey and Ian Poultier are talking about Liv’s “what people say” at the beginning. Kevin Na, who hasn’t won on LIV, has given a nice voice, and nothing is important except winning.

It’s a mixture of victory blows, “Please don’t put it in our papers that read YouTube reviews” victims. Another will eventually remind this absurd artifact of the professional golf era, which is dominated by greed and self.

After several months of the PGA Tour, talking about the unification of the game, this time the public relations of Liv entered the volley of the discourse for the first time in a considerable period of time.

No apology or recognition that they separated the game. Now that they have cashed their checks, there is no North or aspiration to bring the game back together. The temporarily emerging alliance has a more heart-warming and gas-fired chest, and will continue the golf civil conflict.

At a former press conference, the world’s number one Scottie Scheffler was asked to see Rahm and other LIV players four times a year if he wished he could face more. Scheffler’s position on the question is as consistent as his iron show, pointing to those who should answer questions about the status of the game, not him, McIlroy and others who stayed.

“They did what they wanted to do, and I couldn’t control their lives. I wouldn’t sit here and say they should do something different,” Scheffler said. “They made the choice. If we wanted to figure out why the golf game wasn’t back together, ask those guys. Go anywhere they played this week and figure out when the game would come back together.”

If there is any indication in the first scene of “Lef Winning” then the answer is clear: until Liv, the Cold War in Golf is impossible to thaw, and those who support the loss or the league once the first contract begins to end, those who support the loss, or the league lose one or two big names.