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Sports giant Reebok hasn't been seen in the golf world for a few years, but with the news that Bryson DeChambeau will be the face of their new line, we're going to be seeing a lot of it.
The U.S. Open champion and his LIV golf team, Crushers GC, have announced a long-term deal that will see them join Paul Casey, Charles Howell III and Anirban · Clothing and footwear sponsor for the quartet including Anirban Lahiri.
The team will be decked out in head-to-toe Reebok apparel and shoes, available for purchase at Reebok.com and at the LIV Golf merchandise tent.
Previously, the company worked with Greg Norman, acquiring his shark logo to create the Norman brand, which is still used today, and at the 1995 St. Andrews Open, John ·John Daly is also wearing that green sweatshirt.
The focus will be on providing affordable products for those new to golf and providing support to those involved in the sport.
“I'm proud to partner with Reebok to lead the brand's return to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligned with our vision for the future of golf and would increase the visibility of the sport around the world. And Reebok was the perfect choice.
“With a great legacy of disrupting sports culture, I’m excited to see how we can work together to take golf to new heights.”
Reebok x Bryson DeChambeau x Crushers GC ⛳️
To officially relaunch Reebok Golf, we’re excited to welcome the Grand Slam Champion, @brysondech and his LIV golf team @Crushers_GC to the brand. This is just the beginning.We'll see you at the link this March pic.twitter.com/L37nbTuKyw
— Reebok (@Reebok) December 13, 2024
The American appears in a promotional video where he hits a golf ball through a piece of cardboard, revealing the Reebok logo.
Part of the brand's return to the market will be the launch of Nano golf shoes, and DeChambeau will train in the brand's top performance products, including the Nano X4 training shoe and FloatZig 1.
DeChambeau has worn a variety of shoes before, winning at Pinehurst wearing a pair of FootJoy HyperFlex Carbons. As far as clothing goes, he was most recently seen in Stitch Golf, which is known for its luxury products.
Read more: What Drivers the World’s Best Golfers Use and Why
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